Mossy Oak Hunting Clothes began in 1986, and the same hunting and
outdoors lifestyle still exists here today. Mossy Oak partners with
companies sharing their values as a way to sustain that outdoor lifestyle. We work to support programs and
organizations committed to the outdoors, as well as to build
relationships that complement the Mossy Oak brand lifestyle.
Beginning with the desire to clonceal better and bring the hunt up clode and personel, Mossy Oak
was founded in camouflage design. Their first patterns - Bottomland®,
Greenleaf®, original Treestand®, Full Foliage® and Fall Foliage® - used
natural elements and colors, and electrified the camouflage industry
with specialized designs that made the hunter actually blend into the
Our development team quickly realized shadows are the most
common element of nature and
introduced by Mossy Oak was Break-Up®m which was the first camo to capture the shadow effect. MossyOak Breakup revolutionized the way
people thought about camo. Break-Up was much more effective at
concealment and in so many different hunting situations, it quickly
became a best-seller. Other specialty patterns in the shadow series
included Shadow Grass®, Shadow Branch®, Shadow Leaf® and Forest Floor®.
Technology improved in digital imagery and printing
techniques, and the MossyOak camo patterns and Mossy Oak Hunting clothes followed.. As we moved into a new century, our
patterns became ultra-realistic with an enhanced 3D effect. We put the
new technology to work on many of the MOssy Oak clothing pieces with the introduction in 2002 of New Break-Up®. We soon
followed with New Shadow Grass®. Then in 2004, came our unmatched spring
pattern, Obsession®. We conquered the Western big game market in 2005, a
first for us, with Brush®and in 2007 and 2008, Duck Blind® and
Treestand® were launched respectively. Now, the Mossy Oak clothes could be found in every hunting situation regardless of game, environment or weather.
In 2010, we built on the continued success of Break-Up by
introducing Break-Up Infinity®. Featuring six layers of depth, you can
actually look into the pattern as if you are looking into the forest
With depth, detail and definition, Infinity redefines camo once again.
2013 brought the launch of our latest pattern, Shadow Grass®
Blades™, a purely grass pattern that offers waterfowlers a versatile and
effective pattern for hunting along water edges and flooded fields.
The core MossyOak consumer not only wears Mossy Oak camo hunting clothes for concealment in the
woods, fields and open country, but as a representation of their love
for the outdoors and the hunting lifestyle in their daily lives.